/* Personal voice: an invitation to talk about a disappointing experience. */
.hero-personal { grid-template-columns: 1.05fr .95fr; gap: 0 68px; padding-top: 34px; }
.hero-personal .hero-copy { padding-top: 16px; }
.hero-personal .hero-eyebrow { font-size: 12px; line-height: 1.8; letter-spacing: .025em; color: #71604f; }
.hero-personal .hero-eyebrow>span { width: 20px; }
.hero-personal h1 { font-size: 52px; line-height: 1.48; letter-spacing: .015em; margin-top: 24px; }
.lp-personal .hero-personal h1>span { display: block; font-size: .9em; white-space: normal; }
.lp-personal .hero-personal h1>.voice-stress { display: block; width: fit-content; font-size: 1.2em; line-height: 1.35; margin-block: 3px 7px; color: #78513d; background: linear-gradient(transparent 82%,#d7bc9b65 82%,#d7bc9b65 92%,transparent 92%); }
.hero-personal .hero-lead { font-size: 15px; line-height: 1.95; margin-top: 25px; letter-spacing: .015em; }
.hero-personal .hero-body { font-size: 14px; line-height: 1.95; margin-top: 18px; }
.hero-personal .hero-copy>.cta-group { margin-top: 27px; }
.hero-personal .text-link { margin-top: 14px; font-size: 12px; }
.hero-personal .hero-media-column { padding-top: 18px; }
.hero-personal .hero-film { max-width: 438px; margin-left: auto; padding: 14px; background: #f2eee5; border-color: #d6ccbb; }
.hero-personal .film-topline { font-size: 10px; line-height: 1.7; letter-spacing: .045em; }
.hero-personal .viewing-guide { max-width: 438px; margin-left: auto; }
.hero-personal .hero-bottom { margin-top: 38px; }
.lp-personal .concerns { padding-top: 78px; padding-bottom: 78px; }
.lp-personal .concerns-grid { grid-template-columns: .85fr 1.15fr; gap: 72px; align-items: start; }
.lp-personal .concern-list h3 { font-size: 16px; line-height: 1.9; }
.lp-personal .concern-list p { font-size: 14px; line-height: 1.9; }
.lp-personal .concern-closing { font-size: 28px; line-height: 1.85; padding-top: 48px; }
.personal-letter { margin-top: 0; padding-block: 86px; text-align: left; background: #ece5da; border-top: 1px solid #d6cabb; border-bottom: 1px solid #d6cabb; }
.letter-inner { display: grid; grid-template-columns: .8fr 1.2fr; gap: 84px; align-items: start; }
.letter-heading { position: sticky; top: 36px; }
.personal-letter .eyebrow { font-size: 11px; letter-spacing: .06em; color: #7c624d; }
.personal-letter h2 { font-size: 30px; line-height: 1.85; letter-spacing: .02em; margin-top: 20px; }
.letter-copy>p { font-size: 16px; line-height: 2; color: #565346; }
.letter-copy>p+p { margin-top: 25px; }
.letter-copy>.letter-key { font-family: var(--serif); font-size: 20px; line-height: 1.9; color: #624b3b; }
.letter-copy>.letter-signature { font-size: 12px; line-height: 1.9; margin-top: 34px; padding-top: 22px; border-top: 1px solid #c7b9a5; color: #776a57; }
.lp-personal .philosophy { background: #f4f1e9; }
.lp-personal .principle h3 { line-height: 1.8; }
.lp-personal .comparison .heading-wide { margin-bottom: 40px; }
.lp-personal .case-video-layout>div>p:not(.eyebrow) { font-size: 16px; line-height: 1.9; }
.lp-personal .final-cta h2 { letter-spacing: .015em; }
@media (max-width: 1000px) {
  .hero-personal { gap: 0 34px; }
  .hero-personal h1 { font-size: 34px; }
  .hero-personal .hero-eyebrow { font-size: 10px; }
  .hero-personal .hero-lead { font-size: 14px; }
  .hero-personal .hero-body { font-size: 13px; }
  .hero-personal .hero-film { padding: 11px; }
  .hero-personal .film-topline { font-size: 9px; }
  .lp-personal .concerns-grid { grid-template-columns: 1fr; gap: 32px; }
  .letter-inner { gap: 40px; grid-template-columns: .85fr 1.15fr; }
  .personal-letter h2 { font-size: 25px; }
  .letter-copy>.letter-key { font-size: 18px; }
}
@media (max-width: 700px) {
  .hero-personal { padding-top: 13px; gap: 0; }
  .hero-personal .hero-eyebrow { display: flex; font-size: 10px; line-height: 1.8; letter-spacing: 0; gap: 8px; }
  .hero-personal .hero-eyebrow>span { width: 12px; flex-shrink: 0; }
  .hero-personal h1 { font-size: clamp(26px,8.2vw,34px); line-height: 1.48; letter-spacing: .01em; margin-top: 16px; padding-left: 0; }
  .lp-personal .hero-personal h1>span { display: block; font-size: 1em; }
  .lp-personal .hero-personal h1>.voice-stress { display: block; font-size: 1.26em; line-height: 1.35; margin-block: 1px 5px; }
  .hero-personal .hero-lead { margin-top: 15px; font-size: 14px; line-height: 1.85; }
  .hero-personal .hero-media-column { padding-top: 20px; }
  .hero-personal .hero-film.has-portrait { display: grid; grid-template-columns: 112px minmax(0,1fr); gap: 12px 16px; align-items: center; max-width: none; padding: 12px; margin: 0; }
  .hero-personal .film-topline { grid-column: 1/-1; padding: 0; font-size: 9px; letter-spacing: .025em; }
  .hero-personal .hero-film.has-portrait .video-frame.is-portrait:not(.is-active) { grid-column: 1; grid-row: 2; order: 2; width: 112px; height: auto; max-width: 100%; aspect-ratio: 9/16; margin: 0; }
  .hero-personal .hero-film.has-portrait figcaption { grid-column: 2; grid-row: 2; order: 3; padding: 0; }
  .hero-personal .hero-film figcaption h2 { font-size: 16px; line-height: 1.8; letter-spacing: 0; }
  .hero-personal .hero-film figcaption p { font-size: 12px; line-height: 1.85; margin-top: 11px; }
  .hero-personal .instagram-video-link { left: 5px; right: 5px; bottom: 6px; padding: 7px 3px; gap: 4px; min-height: 44px; font-size: 10px; }
  .hero-personal .instagram-video-link .icon { width: 14px; height: 14px; }
  .hero-personal .hero-film.has-portrait:has(.is-active) { display: flex; gap: 0; }
  .hero-personal .hero-film.has-portrait:has(.is-active) figcaption { order: 2; padding: 12px 0; }
  .hero-personal .hero-film.has-portrait .video-frame.is-active { order: 3; width: 100%; }
  .hero-personal .hero-copy>.cta-group { margin-top: 22px; }
  .hero-personal .reading-nav { margin-top: 22px; }
  .lp-personal .concerns { padding-block: 58px; }
  .lp-personal .concern-list h3 { font-size: 15px; line-height: 1.85; }
  .lp-personal .concern-list p { font-size: 14px; line-height: 1.9; }
  .lp-personal .concern-closing { font-size: clamp(19px,5.4vw,22px); line-height: 1.9; padding-top: 35px; letter-spacing: .02em; }
  .personal-letter { margin-top: 0; padding-block: 50px; }
  .letter-inner { display: block; }
  .letter-heading { position: static; }
  .personal-letter .eyebrow { font-size: 10px; letter-spacing: .025em; }
  .personal-letter h2 { font-size: 24px; line-height: 1.8; letter-spacing: .015em; margin-top: 17px; }
  .letter-copy { margin-top: 27px; }
  .letter-copy>p { font-size: 16px; line-height: 1.95; }
  .letter-copy>.letter-key { font-size: 18px; line-height: 1.9; }
  .letter-copy>.letter-signature { font-size: 11px; margin-top: 29px; }
  .lp-personal .philosophy .section-intro { font-size: 15px; }
  .lp-personal .case-video-layout>div>p:not(.eyebrow) { font-size: 16px; line-height: 1.85; }
  .lp-personal .final-cta h2 { font-size: clamp(25px,7vw,29px); line-height: 1.75; }
}
@media (max-width:700px) and (max-height:740px) {
  .hero-personal { padding-top: 8px; }
  .hero-personal .hero-eyebrow { display: flex; font-size: 9px; }
  .hero-personal h1 { font-size: 29px; margin-top: 12px; line-height: 1.42; }
  .hero-personal .hero-lead { font-size: 13px; line-height: 1.8; margin-top: 12px; }
  .hero-personal .hero-media-column { padding-top: 16px; }
  .hero-personal .hero-film.has-portrait { grid-template-columns: 100px minmax(0,1fr); padding: 10px; gap: 8px 12px; }
  .hero-personal .hero-film.has-portrait .video-frame.is-portrait:not(.is-active) { width: 100px; }
  .hero-personal .hero-film figcaption h2 { font-size: 15px; line-height: 1.75; }
  .hero-personal .hero-film figcaption p { margin-top: 8px; font-size: 11px; }
}
@media (max-width:360px) {
  .hero-personal h1 { font-size: 26px; }
  .hero-personal .hero-eyebrow { font-size: 9px; }
  .hero-personal .hero-film.has-portrait { grid-template-columns: 88px minmax(0,1fr); }
  .hero-personal .hero-film.has-portrait .video-frame.is-portrait:not(.is-active) { width: 88px; }
  .hero-personal .hero-film figcaption h2 { font-size: 14px; }
  .personal-letter h2 { font-size: 22px; }
}
@media (max-width:360px) and (max-height:600px) {
  .hero-personal .hero-media-column { padding-top: 12px; }
  .hero-personal .hero-film.has-portrait { grid-template-columns: 76px minmax(0,1fr); padding: 8px; }
  .hero-personal .hero-film.has-portrait .video-frame.is-portrait:not(.is-active) { width: 76px; }
}